Discover
Help the right patients find and immediately understand your practice.
- Information architecture
- Service positioning
- SEO foundations
For independent clinics & specialist practices
A patient finds your clinic. Your website gives them a reason to leave.
A prospective patient searches for your practice, lands on your website, and decides within moments whether they trust you enough to take the next step.
We design healthcare websites that turn that first digital impression into a clearer path to trust and booking.
Founder-led
Healthcare-focused
Strategy → UX/UI → Development
The moment that matters
It usually happens before the first phone call.
A patient does not announce that your website lost them. They simply move on.
01
Google
“Dermatologist near me.”
02
Your website
Slow. Dated. Difficult to understand.
03
The hesitation
“Is this actually the right clinic for me?”
04
Another tab
A competitor with a clearer path to trust.
Your website isn't just where patients learn about your practice.
It's where they decide whether to trust it.The Vertex approach
We redesign the digital experience around how patients actually decide.
Every part of the experience has one job: help the right patient move forward with confidence.
Trust
Give patients the evidence and clarity they need before they contact you.
- Clinical expertise
- Credentials & proof
- FAQs & reassurance
Book
Make the next step obvious, accessible, and easy to complete.
- Conversion paths
- Booking flows
- Mobile-first UX
Selected healthcare concepts
Design work built around patient decisions.
Self-initiated Figma concepts exploring how healthcare practices can communicate expertise, clarity, and trust online.
Portfolio note: The four projects above are self-initiated design concepts created by Vertex Solutions Studio. They are not represented as live client websites or completed client engagements.
icaht.co.uk
Live case study · UK
ICAHT
Institute of Clinically Applied Holistic Therapy
A comprehensive digital platform for a UK-based holistic health education and clinical services organisation — unifying complex course offerings, clinical services, an e-commerce shop, practitioner resources, and a healthcare booking system into a single, high-performance WordPress platform aligned with UK GDPR and international DPA standards.
47%Increase in enrollment & bookings
38%Reduction in bounce rate
1.9sPage load time
Measured in [tool], [timeframe] after launch vs. [timeframe] before. Load time: [tool, device].
Visit Live WebsiteBuilt for a specific kind of practice
Not every business is a Vertex project.
We work best with independent clinics and specialist healthcare practices where trust, clarity, and the path to booking matter.
✓ You've outgrown your current website.
✓ Your services are difficult to explain online.
✓ Your website doesn't reflect the quality of your practice.
✓ Patients need too much effort to understand the next step.
✓ You're ready to treat your website as part of patient acquisition.
× You're looking for the cheapest possible template.
× You need an enterprise hospital procurement process.
Our process
From first impression to confident launch.
Understand
Practice, patients, services, competitors, and conversion problems.
Strategise
Information architecture, messaging, and the patient journey.
Design
UX/UI built around how patients actually make decisions.
Build
Responsive, performant development from the approved design.
Refine
Testing, SEO foundations, performance, and final QA.
Launch
Go live with a clear handoff and support after launch.
Edison John Villanueva · Founder
About Vertex
Healthcare websites should feel as considered as the care they represent.
Vertex Solutions Studio was founded by Edison John Villanueva, a frontend developer and web designer with 4+ years of hands-on experience across agency, in-house, and freelance environments.
His work combines design and development — from UX/UI and responsive interfaces to technical SEO, CMS implementation, and pixel-accurate Figma builds.
Today, Vertex focuses on helping private healthcare practices and specialist medical businesses create clearer, more credible digital experiences.
“A healthcare website should do more than look professional. It should help a patient understand, trust, and take the next step.”
Design thinkingPatient journeys · UX/UI · Information architecture
DevelopmentHTML · CSS · JavaScript · WordPress · Shopify · Duda · Kajabi · GoHighLevel
Technical growthTechnical SEO · Performance · Responsive implementation
Start with the website
Think your website might be costing you patients?
Send us your current website. We'll look at the first impression, trust signals, patient journey, mobile experience, and conversion path.
Reviewed personally by Edison.