Project Overview
The Relay Club is a dedicated virtual assistant (VA) support service that helps business owners streamline operations and scale their ventures by connecting them with trained, professional virtual assistants. The site offers options for businesses to hire a VA and for individuals to become a VA under The Relay Club model, focusing on alleviating operational burdens and supporting business growth.
Primary goals of the project:
- Clearly communicate the value of VA support for business owners.
- Present service plans and packages in a conversion-focused format.
- Facilitate lead generation through consultation bookings and contact forms.
- Showcase client testimonials and process transparency to build trust.
Target Audience & Business Needs
Primary audiences:
- Entrepreneurs and small business owners seeking administrative, marketing or customer-facing support.
- Service-based business owners overwhelmed by operational tasks.
- Individuals interested in becoming virtual assistants with professional backing.
Business needs addressed:
- Clearly communicate service offerings and benefits.
- Guide visitors toward booking discovery calls or consultations.
- Support onboarding and conversion through structured information and packages.
- Create a scalable platform for ongoing content marketing (blog).
Design & Strategy
UX/UI Approach
- The homepage opens with a clear value proposition designed to immediately address visitor pain points like overwhelm and lack of time — critical for conversion.
- Clear primary navigation (“Hire a VA”, “Become a VA”, “Blog”, “Contact”) supports easy exploration.
- Service plan details are organized in modular sections that allow visitors to compare options side-by-side.
Visual & Branding
- Clean, professional layout matched to a service-oriented business model.
- Consistent use of brand colours and typography to reinforce identity.
- Use of testimonials to break up informational sections and build trust.
Information Hierarchy
Hero > Services > How It Works > Plans & Packages > Testimonials > FAQ > Contact.
Each section flows logically to reduce cognitive load and funnel visitors toward a call to action.
Technology & Tools Used
Why GoHighLevel
GoHighLevel was chosen for its all-in-one platform capabilities — combining website building, CRM, funnels, forms, and scheduling.
Its integrated CRM and pipeline tools allow The Relay Club to capture, track, and nurture leads without requiring multiple third-party connections.
Implementation Highlights
- Site Builder: Utilized GoHighLevel’s drag-and-drop builder for responsive page design.
- CRM & Forms: Integrated contact and consultation booking forms directly with lead pipelines.
- Funnels: Built conversion funnels for service plan inquiries and discovery calls.
Key Features & Functionality
Core Sections
- Hero & Value Proposition: Immediate clarity on the business problem and solution.
- Service Overview: Key support areas like admin, social media management, client support, data entry, and calendar management.
- Step-by-Step Process: “How We Match You With the Right VA” outlined to set expectations and reduce friction.
- Service Plans & Packages: Structured options (START, LAUNCH, PRO, TEAM) to fit different business sizes and needs.
- Testimonials: Social proof from founders and small business clients to build credibility.
- FAQ: Answers to common questions that reduce hesitation and support conversion.
Conversion Elements
- Consultation booking buttons and contact forms at strategic points.
- CTA “Get a Quote” buttons linked to automated forms.
Challenges & Solutions
Challenge:
- Ensuring strong lead capture and CRM integration without complex tools.
- Presenting multiple service plans without overwhelming users.
- Balancing design flexibility with platform constraints.
Solution:
- Leveraged GoHighLevel’s built-in CRM to centralize lead management and follow-ups, reducing reliance on external plugins.
- Employed an accordion layout for core features and consistent card formats for plans to make comparison intuitive.
- Adopted a modular design system within GoHighLevel to enable consistent, reusable sections across pages.
Performance & Optimization
Responsiveness
Designed using responsive sections and tested across devices to ensure consistent experiences on desktop, tablet, and mobile.
Speed & Reliability
Minimized heavy media and leveraged GoHighLevel’s optimized hosting to maintain fast load times.
Lead Capture Effectiveness
- All forms are integrated with built-in pipelines to automate lead routing and follow-ups.
Results & Impact
Business Support
The site delivers a clear value proposition, helping business owners understand how VA support can shift their focus from tasks to strategy.
Lead Generation
Strategic CTAs and integrated scheduling improved consultation bookings and quote requests.
Conversion Flows
Service plans segmented by business need reduced friction and clarified buying options for potential clients.
Lessons Learned & Future Recommendations
Key takeaways:
Centralized platforms like GoHighLevel can significantly streamline lead capture and client follow-up without complex integrations.
Modular design systems improve maintainability and consistency across content types.
Future enhancements:
- Advanced marketing automation flows for nurturing leads through newsletters and targeted messages.
- Analytics tracking at granular funnel stages to optimize conversion paths.
- VA Portal expansion with member logins and dashboard features.
- Membership or subscription portal for recurring support clients.
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