Websites that work as hard as
the people who use them.
Three completed projects across healthcare education, business services, and wellness coaching — plus a pipeline of Philippine clinic builds in progress. Every one delivered with compliance, performance, and conversion at the core.
Holistic Therapy
ICAHT — Institute of Clinically Applied Holistic Therapy
A comprehensive digital platform for a UK-based holistic health education and clinical services organisation — unifying complex course offerings, clinical services, an e-commerce shop, practitioner resources, and a healthcare booking system into a single, high-performance WordPress platform aligned with UK GDPR and international DPA standards.
ICAHT needed a central digital platform to present a wide range of holistic health services, educational programmes, practitioner training, and a product shop — without creating information overload or exposing patient data to compliance risk.
The existing setup lacked a coherent information hierarchy, making it difficult for visitors to navigate from awareness to booking or course enrollment in a single logical flow.
Built a scalable WordPress + Elementor platform with a clear, user-centric information architecture — grouping content into five primary pathways: About, What We Offer, Clinics, Education, and Shop.
Implemented Elementor global design systems for full visual consistency across all page types. Integrated e-commerce via WooCommerce for the practitioner supplies shop, and added a healthcare-aware online booking flow with DPA-compliant patient data handling.
- Holistic health practitioners expanding clinical skills (cupping/hijama, manual therapy)
- Healthcare professionals exploring certified holistic medicine education
- Individuals seeking alternative or complementary healthcare services
- Prospective students and career changers interested in training programmes
- Custom global styles in Elementor for full brand consistency
- Dynamic blog and resource sections managed via WordPress CMS
- WooCommerce shop for therapeutic practitioner supplies
- Healthcare booking tools with DPA-compliant inquiry forms
- Course listing with integrated CTAs and enrollment flows
- RankMath Pro SEO — meta tags, sitemaps, schema markup
Presenting extensive, multifaceted information — clinics, courses, products, news — across a single platform without causing visitor cognitive overload or navigational confusion.
Structured all content into five primary navigation segments with clear CTAs and consistent visual patterns, plus Elementor global templates to enforce design consistency across all 40+ pages.
The Relay Club — Virtual Assistant Support Service
A conversion-focused website and integrated CRM system for a virtual assistant agency — built on GoHighLevel to combine site building, lead capture, CRM pipelines, funnels, and automated follow-up sequences in a single platform. Designed around two distinct user journeys: businesses hiring a VA and individuals becoming a VA.
The Relay Club needed strong lead capture and CRM integration without complex multi-tool setups — and a way to present four service plan tiers without overwhelming visitors or causing comparison paralysis.
The site also needed to serve two fundamentally different audiences (businesses hiring, individuals joining) from the same homepage without creating navigational confusion.
Leveraged GoHighLevel's all-in-one platform to centralise site building, CRM, forms, funnels, and scheduling — eliminating the need for third-party plugin integrations and simplifying ongoing management.
Built an accordion layout for feature comparisons and consistent card formats for the four-tier plan structure (START, LAUNCH, PRO, TEAM), making side-by-side comparison intuitive without cognitive overload.
- Entrepreneurs and small business owners seeking administrative support
- Service-based business owners overwhelmed by operational tasks
- Individuals interested in becoming professional virtual assistants
- Dual user journeys — "Hire a VA" and "Become a VA" from same homepage
- 4-tier service plan cards (START · LAUNCH · PRO · TEAM)
- GoHighLevel CRM integration with automated lead routing pipelines
- Consultation booking forms linked to CRM funnels
- Testimonials and FAQ sections for trust and conversion
- Step-by-step "How We Match You" process section
Maintaining design flexibility and brand consistency within GoHighLevel's builder constraints while creating a modular system that the client could maintain independently after handoff.
Adopted a modular design system of reusable section blocks within GoHighLevel — consistent headers, CTA patterns, and content cards — enabling the client to update content without breaking the visual design.
Authentic Empowerment — Fertility & Life Coaching Platform
A comprehensive Kajabi-based platform for fertility and life coach Claire Hall — combining coaching services, digital programs, books, and resources in an empathy-led design that guides visitors from emotional awareness to session booking. Built to serve clients navigating fertility challenges, IVF, and personal growth journeys with sensitivity and clear information architecture.
Authentic Empowerment needed to present multiple emotionally sensitive offerings — fertility coaching, life coaching, digital programs, books, and resources — within a single platform that conveyed warmth, credibility, and clinical professionalism simultaneously.
The content included deeply personal subject matter (fertility, IVF, infertility stress) requiring an empathy-centred design approach that reduced cognitive load while maintaining strong conversion pathways.
Built an empathy-led visual hierarchy with supportive language, calming imagery, and structured content sections that reflect the emotional journey of the visitor — from awareness and understanding through to booking and engagement.
Leveraged Kajabi's all-in-one platform to unify site building, digital product delivery, email marketing, funnels, and coaching program management — eliminating complexity and simplifying ongoing management for the client.
- Individuals and couples navigating fertility challenges, IVF, and infertility stress
- People seeking holistic life coaching for wellbeing and personal empowerment
- Potential clients exploring structured coaching programs and digital resources
- Empathy-led homepage with trust-building hero and coaching pathway clarity
- Separate detailed service pages for Fertility Coaching and Life Coaching
- Digital product delivery for guide books and online self-paced programs
- Coaching appointment booking with integrated payment
- Email capture with Kajabi automated nurture sequences
- Testimonials and social proof strategically placed across all key pages
Conveying sensitive emotional support messaging around fertility and mental health while maintaining strong UX clarity and conversion-focused page structure without feeling clinical or transactional.
Applied an empathy-centred design system — soft welcoming typography, supportive imagery, and a logical awareness → understanding → booking information flow that never felt pressured or sales-first.
Private Dermatology Clinic — Olongapo City, Philippines
A complete Patient Experience Platform for a board-certified private dermatology clinic in Olongapo City — including informational pages, doctor bio profiles, online booking with Amelia, DPA-compliant patient intake forms, Google Maps integration, and local medical SEO targeting "dermatologist Olongapo" and related search terms.
From strategy to launch — every time
The same structured process on every project — compliance-first, client-informed, and delivered on schedule.
DPA compliance review, competitive analysis, platform recommendation, and a documented project scope before any design work begins.
Patient-first or user-first mockups with trust-building layouts, conversion-focused CTAs, and full client review before development starts.
Full development with all integrations — booking, forms, CRM, compliance layer, SEO, and performance — tested across all devices.
Zero-downtime go-live, staff training, Google integrations, and 90-day post-launch support with monthly Digital Health Reports.
What clients say about working with Vertex
Honest feedback from real clients — across healthcare education, business services, and wellness coaching.
"Vertex transformed our online presence from an afterthought into our number-one patient acquisition channel. They understood the clinical requirements immediately and built something we're genuinely proud to send patients to."
"Finally — an agency that actually understands what a clinic needs. They asked about our DPA compliance on the first call. No other agency had ever mentioned it before. That alone told me they were the right choice."
"Our front desk was spending 3 hours a day on appointment calls. After the booking system Vertex built, it's down to 40 minutes. The patients love booking online and we've seen a clear increase in new patient inquiries."
Ready to be on this page?
We're currently accepting new healthcare clients — and building our Philippine clinic case study portfolio with founding client rates. Book a free 30-minute clinic audit and let's talk about what we can build for your practice.
- No obligation — honest feedback regardless of outcome
- DPA compliance check included at no charge
- You work directly with the founder — not a sales rep
Typical response: within 24 hours · contact@vertexsolutionstudio.com